JMC 91: Magazine Staff Writing – 3 hours
Professional approach to writing as part of a magazine staff includes planning sessions and multiple drafts, peer editing, interviewing, and studying editorial philosophies and formulas of specific magazines. Students write a variety of magazine articles, including briefs, travel, service, feature. Prereq: JMC 54.
JMC 70: Print Media Editing – 3 hours
Micro and macro print media editing includes grammar, usage, and style; page editing; issue planning; and issues of editorial management, including law and ethics, diversity and sensitivity. Prereq: JMC 54.
JMC 119: Magazine Publishing – 3 hours
Overview of the magazine industry includes its history, ethics, and social influence, including racial, ethnic and other demographic shifts; market considerations such as advertising, audience research, circulation, marketing, and ancillary revenue; and editorial philosophies and formulas, design principles, and production. Students put concepts to practical use in detailed business plan, including 3-year budget and 16-page prototype for a magazine they create. Prereq: JMC 59.
JMC120: Magazine Freelance Writing – 3 hours
Article writing for specifically targeted magazines including market research; in-class editing of student articles; and critiques and analyses of award-winning articles. Students research, write and rewrite main editorial package including article, sidebar and query. Other assignments include department piece, essay, review, profile, and more. Prereq: JMC 91.
JMC122: Magazine Practicum – 3 hours
Senior capstone course in which students produce a magazine for the Des Moines market, including all editorial, design, circulation, promotion, marketing, distribution and ancillary activities such as Web site. Prereq: JMC 119 and JMC 120.
All students working for a bachelor’s degree at Drake must complete the Drake Curriculum (Areas of Inquiry). A minimum of 124 total credit hours are required to graduate, including 32 to 38 credit hours in the School of Journalism and Mass Communication(SJMC). All SJMC majors must successfully complete JMC 30 Communications in Society, JMC 40 Pre-Professional Workshop, JMC 54 News and Reporting Principles, JMC 59 Introduction to Visual Communications, JMC 66 Media Responsibility over Time, and JMC 104 Communications Law and Ethics. A minimum of 65 credit hours must be taken in Arts and Sciences course work and must include Political Science 1 and Sociology 1. 40 credit hours must be in upper division courses numbered 100 or above.
Area of Concentration: In addition the JMC graduate must have completed a 21 credit-hour block of non-JMC courses approved by the adviser and dean. This concentration, taken in a single department or as a unified area of concentration crossing departmental lines, usually is one particularly appropriate to the student’s major or otherwise of special interest. At least 12 credit hours in the concentration must be taken in courses numbered 100 and above. Courses taken to satisfy other graduation requirements also may count toward this requirement.